Upcoming Event: Events calendar soon to be published

Past Events

The Social Media (R)evolution, 15 April 2010

To get marketers ready for a decade in which social marketing gets serious, a panel of experts shared their insights on the use of social media, including:

• Trends among consumers and marketers in the use of social media in China
• Key challenges and opportunities marketers are facing in becoming social media fluent
• Top questions that marketing execs seek to have answered

Marketing in Tough Times, 2 April 2009

A panel of experts offered insights and discussed how brands could best ensure to withstand the challenges 2009 was bringing:

• How to position your brand to maintain or even increase its attractiveness?
• In what way is consumer brand preference changing?
• What are the most effective ways to manage your corporate reputation and internal challenges?

Launch Event: China - A Post-Olympic Marketing Paradise?

The Marketing Group of China held its inaugural meeting on October 22nd 2008 in Shanghai with keynote speaker, Darren Marshall, Asia Pacific Marketing Head of The Coca-Cola Company.

He was joined for a lively panel discussion with top marketers, moderated by former CNN anchor Lorraine Hahn, in front of approximately 100 of the most senior marketers operating in the China market.

The panelists included: Yan Xu, President of Sales & Marketing of the Tsingtao Brewery Company Limited; Johnson Lam, CEO of Tata Consultancy Services in China; and Chen Junyi, General Manager, Brand Management of Inner Mongolia Yili Industrial Group Co.